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Our Mission:

Highlight the risks of factory farming.

Investors should know: there is no future in factory farming. The industry is too risky to be profitable. Consumers are increasingly disturbed by animal abuse scandals. The market is on the verge of a precipitous disruption, as plant-based food demand grows at a hyper-accelerated rate. Operating costs are rising as regulators enact more and more laws that safeguard the environment, animals, and public health. The profit margins of factory farms are eroding and the mounting fiscal risks make investment in the industry financially unwise.


Headlines we will pursue...

      • “Stanford divests its $25B endowment from factory farming”
      • “Princeton students vote in favor of factory farming divestment”
      • “Investors are abandoning the risky world of factory farming”
      • “The future of food investment is plant-based”

We are working so that we will be able to say...

      • We convinced Stanford to divest its $25 billion endowment away from factory farming.
      • The Stanford student body proclaimed its support for divestment via an official student referendum.
      • Our efforts led to media coverage that discouraged investment in industrial animal agriculture and encouraged investment in plant-based and clean-meat ventures.
      • We demonstrated a new approach to challenging the financial supports that prop up factory farming.
      • We motivated people on Ivy League campuses and within the financial world to engage in work that will pivot our food system away from factory farming and toward a more just and sustainable model.
      • We helped investors see that factory farming is a dying industry and their funds will have higher returns if invested in plant-based ventures.

Why we think this could work...

      1. In the last eight years, the environmental movement has secured pledges from 1000+ institutions to divest their collective trillions from major fossil fuel companies. There are reasons to believe this work will be easier for us than it has been for the fossil fuels divestment movement, specifically:
        • We can learn from their mistakes and successes.
        • We can build momentum quickly by placing our early focus on institutions the fossil fuel divestment movement was able to secure divestment from most easily.
        • We can build from their lists of media, faculty, and volunteer contacts.
        • The ills of factory farming are more easily understood and relevant to the public and media.
        • The majority of the population tends to already have concerns with factory farming.
        • Viable alternatives are significantly clearer for meat, milk, and eggs than for fossil fuels.
      2. Experts in various fields have expressed confidence in the approach. To list a few:
        • Economists have advised that this work will likely raise the cost of capital for factory farms.
        • Venture capitalists have suggested this work could increase investment in plant-based foods.
        • Media engagement specialists have said mainstream and financial news outlets are extremely likely to cover news of prominent colleges divesting from factory farming.
      3. It is low-cost to experiment with this idea and easy enough to pivot our focus should doing so be wise.
      4. The people involved with the project are experienced and known to get stuff done:
        • We’ve made the project stronger by incorporating the advice of economists, large fund managers, college trustees, investors, venture capitalists, campaigners, PR specialists, and several other relevant professionals.
        • The head of The Open Wing Alliance’s corporate campaigns is helping with our campaigns.
        • A former undercover investigator and lawyer from Mercy For Animals and The Humane Society of The United States that helped pass Prop 12 is providing support to various aspects of the project.
        • There are several former and current staff from prominent animal protection charities contributing to the success of the project.

Additional materials...


We are looking for help in these areas...

      • Advice from relevant experts, insightful advocates, and constructive skeptics.
      • Connecting us to helpful people, which might include: supportive Ivy League faculty, media contacts, candidates for upcoming job postings, potential advisers, and various others.
      • Opportunities to contribute toward the success of other efforts (for-profit or non-profit) that help animals, people, and the environment.
      • Seed funding to ensure that we have the resources needed to explore this work with the level of professionalism needed to be succesful. 

There is no future in factory farming.

Investors are abandoning industrial animal agriculture.

Join the movement